Privacy Policy | Mobility Services

Privacy & Cookies

Your Privacy Matters to Us

WHAT YOU CAN EXPECT FROM THIS PRIVACY NOTICE

Jaguar Land Rover is among the world’s leading manufacturers of premium vehicles. Quality and outstanding performance are our hallmarks. Providing excellent customer care is our top priority.

Protecting your privacy when using our websites is especially important to us; we collect and process personal data in compliance with all applicable data protection regulations.

This Privacy Notice explains which personal data we lawfully collect from you in the context of the JLR Mobility Program, on the websites of Jaguar Land Rover Limited, and additionally in connection with events organised by us or our cooperation partners, test drives, enquiries and contractual processes with our authorised retailers, from publicly accessible sources (e.g. press, social media), from marketing and market research companies, and through response forms included in our communications. It also explains why we collect such data, how we process it, and which rights you have. You will also find details on how to contact us if you have questions or concerns.

DATA PROTECTION — WHAT YOU SHOULD KNOW WHEN USING OUR WEBSITES

1. WHO WE ARE

The controller within the meaning of the GDPR is:

Jaguar Land Rover Limited

Registered office: Abbey Road, Whitley,

Coventry, CV3 4LF, United Kingdom

Registered in England: No. 1672070

VAT number: GB 927 1532 28

You can reach our Data Protection Officer at:

Jaguar Land Rover Limited

Registered office: Abbey Road, Whitley,

Coventry, CV3 4LF, United Kingdom

Registered in England: No. 1672070

VAT number: GB 927 1532 28

Further information about the Jaguar Land Rover Group:

Jaguar Land Rover Limited is part of a corporate group whose parent company is the British Jaguar Land Rover Automotive plc.
More information is available at: https://www.jaguarlandrover.com/

2. HOW AND WHICH DATA WE COLLECT AND PROCESS

Our websites, including the JLR Mobility Program website, primarily aim to help you better understand our vehicles, products, and services. However, they also offer functions that allow us to collect data when you register, request services, book appointments, or request information.

How we collect data from our websites and the sources listed above:

When you visit our websites and register for the JLR Mobility Program, request mobility services, read or download information, or receive email communications from us, we receive certain data about your device and how you use the website. Depending on your device type, we may use pixel tags and cookies. For more information, see

Jaguar: https://www.jaguar.com/de-at/jdx/cookie-policy/index.html

Land Rover: https://www.landrover.com/cookie-policy/index.html

When you provide information through online forms or data fields on our websites, including for Mobility Program requests.
When you inquire about events, appointments, test drives, brochures, or other information.
When you use personalized website areas, request reminders, vehicle information, or service‑related communications.
When you contact us directly.

Personal data we may process includes (if provided by you):

Salutation, title, first and last name
Company name (if you are not a consumer)
Telephone number (mobile/landline)
Email address
Postal address
Your retailer / preferred retailer
Information about your current vehicle
Age group and information about your next planned vehicle purchase
Model interests
Any additional information related to your inquiry
Files/documents/images you provide
Feedback submitted during interactions with us

3. PURPOSES FOR WHICH WE USE YOUR DATA

We use personal data collected from our websites and the sources listed above for the following purposes:

To process your requests within the JLR Mobility Program (intermediation, booking, execution of mobility solutions)
To handle your enquiries
For business management and the development of services, products, and retailer network relationships
For advertising, market research, and opinion research
To operate and personalise our websites and understand how they are used, to improve them
To comply with legal obligations and to protect our rights or the rights of third parties

4. LEGAL BASIS FOR PROCESSING YOUR DATA

We may process your data on several legal grounds:

Art. 6(1)(b) GDPR – Contract performance or steps prior to entering a contract

When necessary to fulfil a contract with you or take steps at your request before entering into a contract.

Art. 6(1)(f) GDPR – Legitimate interests

Where processing is necessary for our legitimate interests or those of a third party, provided your interests do not override them.

Example: advertising or market research, where allowed without consent.

Art. 6(1)(c) GDPR – Legal obligations

When processing is necessary to comply with obligations such as commercial and tax retention periods.

Art. 6(1)(a) GDPR – Consent

When you have given consent for specific purposes (e.g. email marketing, recorded calls).

You may withdraw your consent at any time.

5. WHO WE SHARE YOUR DATA WITH

Your personal data may be shared with:

Our retailer network (for handling mobility service requests, service fulfilment, analytics, training, improving service quality)
Recipients who process your data so we can provide requested products and services, including partners delivering mobility or event services
Jaguar Land Rover Group companies for purposes aligned with this Privacy Notice
Third parties in the event of business transactions (sale/acquisition)
Authorities where legally required

Suppliers and service providers

We work with various service providers who may have access to our systems to deliver services, such as:

Payment processors
IT providers
Marketing and digital advertising providers
Customer service providers
Website analytics providers
Shipping and logistics service providers
Event and appointment support providers

We ensure appropriate safeguards so your data is protected and used only for the intended purposes.

Group companies (Tata Group)

Members of our broader corporate group may access your personal data for:

Service and system administration
IT support
Business continuity
Aggregated analyses

More information: http://www.tata.com/company/index/Tata-companies

International data transfers

Although data is generally stored on servers in the EU, it may be transferred outside the EU.
We use:

Adequacy decisions (e.g. Andorra, Canada, Switzerland, Israel, New Zealand, etc.)
Standard Contractual Clauses
Privacy Shield certification checks (for historical compliance)

More details:
EU Data Protection: https://ec.europa.eu/info/law/law-topic/data-protection_de
Privacy Shield list: https://www.privacyshield.gov/list

7. HOW LONG WE STORE YOUR DATA

We store your identifiable data only as long as required to fulfil the purposes and legal obligations, including:

Providing requested services
Legal claims or legitimate interests
Statutory retention periods (e.g. HGB, AO)
Until you withdraw your consent (where applicable)

8. YOUR RIGHTS AND HOW TO CONTACT US

You have the following rights under GDPR:

Right of access (Art. 15)
Right to rectification (Art. 16)
Right to erasure (Art. 17)
Right to restriction of processing (Art. 18)
Right to data portability (Art. 20)
Right to lodge a complaint with a supervisory authority (Art. 77)

Right to withdraw consent

You may withdraw consent at any time.

Right to object (Art. 21 GDPR)

You may object at any time to processing based on legitimate interests or for direct marketing (including profiling).

In such cases, we will stop processing unless compelling grounds override your interests.

To exercise your rights, contact us using the details above.

9. PROTECTING YOUR DATA

We take all reasonable steps to ensure your data is handled securely.

Service providers must implement adequate protections
If you receive or choose a password for an account, you are responsible for keeping it confidential
Data transmission over the Internet cannot be completely secure; transmission is at your own risk
Data is stored in secure environments protected by physical and technical measures such as encryption and authentication systems

Third-party websites

Retailers, credit and leasing providers accessed via our websites are independent third parties and not part of JLR. Their privacy notices apply.

CHANGES TO THIS PRIVACY NOTICE

This Privacy Notice may be updated due to website changes, service updates, new data uses, or changes in data protection law.

LANGUAGE

This Privacy Notice is provided in English and Czech.
In case of discrepancies, the English version prevails.